One of the most effective ways to increase leads is to use email marketing. However, before you start using email for lead generation, it is essential to identify your target audience. Knowing what your target audience wants will help you create better content and increase conversion rates. For example, you can ask them about their interest in your industry, what they look for on the internet, their problems, and their pain points. This information will help you create a buyer persona and create a more effective email campaign
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